Hello all,
After being approached numerously for estimates from prospective clients, I sought after pricing and licensing advice from a few Toronto photographers. I had asked several established commercial and highly influential photographers their opinions towards how to best price commercial gigs.
Only one replied honestly, which is a shame because as photographers I think we should stick together and defend the rights to our images and give insight to each other to help price assignments at fair rates, allowing us potential for future business while not stealing work from underneath the noses of other photographers due to the fact that "a photographer was willing to do it cheaper, so I hired him instead".
In an attempt to shed some light to newer photographers on the fact that assignments should be priced based on usage in addition to creative fees and expenses, I highly encourage photographers to read the information offered on the following website (
http://asmp.org/links/32), as well as potentially even purchase FotoQuote (invaluable software if you're pricing very often!), available at:
http://www.cradocfotosoftware.com/
